Maxime Bernier knew the effect of his tweet on multiculturalism to the extreme

Maxime Bernier connaissait l’effet de son tweet sur le multiculturalisme à l’extrême

OTTAWA — Maxime Bernier was fully aware of the impact of his tweet on multiculturalism to the extreme” — and in retrospect, he boasts of having been the only politician to dare to address the issue by posting this micromessage that some have labeled xenophobic.

The Beauceron was already at loggerheads with his boss Andrew Scheer and his colleagues in the conservative caucus when he published this tweet which will be essentially finalized the divorce. He did a few days of the opening of the congress of his party, in August last.

The Beauceron was already at loggerheads with his boss Andrew Scheer and his colleagues in the conservative caucus when he published this tweet which will be essentially finalized the divorce. He did a few days of the opening of the congress of his party, in August last.

And he knew that it was a pivotal moment.

“Absolutely, absolutely,” exclaims the head of self-proclaimed people’s Party of Canada in his new office of an independent member, on the fourth floor of a building of the parliamentary precinct in Ottawa.

“I knew it was a bomb as it is launched; there is not one politician who has dared to speak of multiculturalism to the extreme. And I knew it was going to create a bomb in the media, actually, yes,” he adds.

The politician says that he refuses to participate “in the discussion of emotional immigration”. When asked if he’s afraid of the blunders, or if he feels a certain responsibility not to shake the small groups of the extreme right, it shines and attack his former leader.

“I don’t do it, it is Mr. Scheer who does it! He said that if we signed [the Pact global migration] we would erase the borders! He said that it was going to be officials of the UN who were going to manage immigration in Canada; it is completely false!”, if it’s bugging there.

The break

The tweet led to a phone conversation with Andrew Scheer. The member for Beauce realized then that he was “in a cul-de-sac”, because the one who narrowly beat to grab the reins of the conservative Party, in may 2017, did not want”no” to his ideas.

“At that time, I had a choice to make : either return in the private sector, is to continue to fight for the ideas that I believe will be best for the economic future of the country,” says Maxime Bernier.

He does not regret anything. “I am very happy to have launched the people’s Party, it is a success that is above and beyond our expectations,” enthused the one who is said to have the intention of advocating a “populism” smart by announcing the name of his new vehicle policy.

The reconstruction

Since then, Maxime Bernier wanders to the four corners of the country to promote its offer policy.

He hopes that his tweets also make the path — because the tweet about the “multiculturalism to the extreme” or the one where he argues that “CO2 is NOT pollution”, but “what comes out of your mouth when you breathe and what nourishes plants” are designed to make waves.

All of the messages posted on the Twitter account of an mp are not signed Bernier. They all have his seal of approval, but sometimes, it is his a long-time collaborator, Martin Masse, a veteran of the Montreal economic Institute, which is in charge of the draft.

“The strategy, it is simple : every morning, we look at the news, every morning, we have a call team, and we decide on what topic we are going to tweet and what will be the content of the tweet,” says the one that autosurnomme “Mad Max”.

The tactic demonstrates that Maxime Bernier “is a man of his time, or he is surrounded by people of his time, who understand a bit about the role that digital social media can play,” says Thierry Giasson, a professor in the department of political science of the Université Laval.

As for the content, it is intended to “people who are perhaps quite a few politicized” with a “word of common sense” rather than a “word expert”; and in this sense, “the example of CO2, it is textbook”, he suggests.

The chief strategist behind conservative Tim Powers believes that the way in which the member of parliament for Beauce operates the platform, is appropriate for someone who “is going to have to stir the pot one way or the other” if he hopes to have a political success.

“It doesn’t mean that it does not burn the fingers, but it has probably done a risk analysis. He probably says that to % in voting intentions at the national level, he has nothing to lose,” he said.

The commitment

The conservatives will attempt to block the road to Maxime Bernier, in particular in the riding he has held since 2006.

If he loses his seat, the Beauceron will abandon the party he founded?

“Yeah, yeah! You are asking me hypothetical questions”, react.

“No matter what happens in the next election campaign, I built something, and it is for the long term, and I hope that in the very short term, we will be successful,” related one who, before the tweets, was noted with a jingle.

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